Bipasha BasuAlways known to make memorable appearances both on and off camera, Bollywood’s poster girl for Fashion and Fitness, Bipasha Basu, announces her exclusive accessory shopping destination – The Trunk Label .

The website trunklabel boasts of a collection of shoes, bags, jewellery and belts, all curated by Bipasha.

Talking about what inspired Bipasha Basu to start the pocket-friendly website she says, “I started working in the film and modelling industry at a very young age so I was exposed to the world of fashion and glamour early on. I have worked with almost all the photographers and designers, and shot with numerous magazines, so I would like to believe that I’m clued in to fashion. That’s what motivated me to start this accessories label with The Label Corp. I firmly believe that bags, shoes and jewellery add the final touch to your dressing and lend the ‘wow’ factor to your looks”.

What makes this website unique from the others is the fact that every piece is a one-of-its-kind, making them exclusive limited editions that keep changing by the season.

Adds Bipasha, “Here you can log on according your time and choose what you want. Also we tell you how to put the accessories together in a stylish manner. It’s for people who want to make a style statement but don’t know how to do it. Stores are an age-old concept, online is the way forward. This way you can reach out to so many more people. I am very excited about it.